更新时间：2022-07-13 09:43:18
封面
版权信息
卷首语
观点荟萃
圆桌论坛
2014中国传媒品牌高峰论坛
主题演讲：铸就品牌文化 共商媒体发展——新华社：在“融合发展”中建构品牌
《人民日报》：“走出去”与“请进来”
《湖北日报》：媒体品牌塑造的“六个力”
上海报业集团：借助品牌文化，实施延伸战略
江苏卫视：坚持创新，躬身前行
传统出版业的“生态”发展之路
传媒品牌：从参与到认同
圆桌对话：全媒体时代媒体品牌的构建
分论坛：媒体与社会公益
2014中国品牌传播系列论坛
圆桌对话：企业品牌运营之道
专题报告
2014中国大学生消费行为与品牌认知调查报告
Chinese College Students' Consumer Behavior And Brand Perception Investigation Report in 2014
2014中国大学生择业倾向调查报告
Investigation Report of College Students' Career Choice Tendency in 2014
学术沙龙
需求预测与信息到达：基于用户新媒体使用路径的大数据研究
Demand Forecasting and Information Reach: the Data Research Based on the Users of New Media Using Path
从“数据”到“大数据”：财经新闻报道的新浪潮
From Data to Big Data: The New Current of Financial News Reports
全媒体时代报纸的生存之道
A Study about the Survival of Newspaper in Omnimedia Era
微电影的传播优势与营销分析
The Communication Advantage and Marketing Analysis of Micro-film
从马斯洛理论看微话题营销中的电影推广
the Study of Film Promotion in the Micro-topic Marketing from the Aspect of Maslow' Theory
新媒体环境下上市企业危机事件的媒介策略研究
The Research of Media Strategy of Listed Companies' Crisis Issues under the New Media Environment
2011—2013年我国制假售假类食品安全事件舆情研究
The status Survey on Public Opinion Analysis of Food Fraud and Safety Cases In China in 2011-2013
个案研究
试析定制花店的新媒体营销策略——以“野兽派花店”为例
Analysis of New Media Marketing Strategy of Custom Florist——Take“BEAST SHOP”for Example
纸媒微信公众平台运营探析
The Study on the Operation of the Wechat Public Platforms in Paper Media
浅析《我是歌手》金鹰网推广理念
Analysis about the Concept of Propaganda of ‘I AM THE SINGER’ on Hunantv.com
“同音共律”：新媒体时代电视与微博的融合探究——以央视春晚微博吐槽热潮为例
“Homonym Total Law”: the Era of Television and New Media Convergence Microblog Inquiry——The Example of CCTV Spring Festival Evening Microblog“Tucao”Craze
“马航失联”事件报道中记者采写力的分析模型建构研究——基于新华社和路透社新闻文本的对比分析
Research about Analysis-Model-Construction of Journalist's Interview and Writing Ability on the“Missing Flight MH370”Event Reports Base on Comparison and Analysis of news texts from Xinhua News Agency
他山之石
香港传媒生态探析
An Analysis of Hong Kong's Media Ecology
《新媒体与社会》辑刊征稿启事
内容简介
