国际商务沟通

封面

版权信息

内容简介

前言

Chapter 1 Culture and Communication

I.Understanding Culture

II.Responses to Other Cultures

III.Basics of Communication

Chapter 2 Intercultural Theories

I.Kluckhohn and Strodtbeck’s Value Orientations

II.Hofstede’s Cultural Dimensions

III.Edward Hall’s Dimensions

Chapter 3 Oral Communication

I.Definition

II.Unique Status of Human Language

III.Origin

IV.Linguistic Diversity

V.Classification of Languages

VI.Informal Languages

VII.Vocabulary Equivalence

VIII.Parables and Proverbs

IX.Conversation Taboos

X.Translation and Interpretation

XI.Paralanguage

XII.Language and Culture Interaction

Chapter 4 Non-verbal Communication

I.Time

II.Space

III.Eye Contact

IV.Smell

V.Touch

VI.Body Movement

VII.Color

VIII.Silence

IX.Metacommunication

Chapter 5 Written Communication

I.International English

II.Writing Tone and Style

III.Letter Formats

IV.Fax

V.E-mail

VI.Resume

Chapter 6 Business Etiquette

I.Greetings

II.Business Card Exchange

III.Dining Practices

IV.Smoking

V.Tipping

VI.Gift Giving

VII.Traveling

VIII.Netiquette

IX.Class Structure

Chapter 7 Social Customs

I.Business Humor

II.Superstitions and Taboos

III.Dress and Appearance

IV.Holidays and Holy Days

V.Office Customs and Practices

VI.Customary Demeanor

VII.Bribery

VIII.Male and Female Relationships

IX.Special Foods and Consumption Taboos