推荐序一

Marketing and business model innovation never stops.

Within 5 years, if you are in the same business you are in today, you are going to be out of business, as the world has been changing and you haven't changed.

Prof.Zhou Hongqi's new book, written over 13 years, offers an effective toolkit to guide managers in devising innovative business model.This book provides a three-dimensional framework to construct, deconstruct, and reconstruct a business—a blueprint with layers of components and two clear paths with tangible methods to upgrade business.

Prof.Philip Kotler

营销与商业模式创新永无止境。

如果5年之内你都在用同样的方式做生意，那么你就离关门大吉不远了，因为市场在不断变化，但是你没有与时俱进。

周宏骐教授历时13年所著的这本书是有效指导经营者进行商业模式创新的随身工具书。本书提供了构建、解构及重构全盘生意的立体框架——生意蓝图及其层层构件，以及升级生意的两条清晰路径和具体方法。

菲利普·科特勒教授

现代营销学之父、美国西北大学凯洛格商学院终身荣誉教授

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