Profitability analysis

Profitability and revenue management is another area which finance looks keenly at. There are some common overlaps with the sales function in revenue management.

Profitability analysis can become very cumbersome in the absence of a system, since the data can be huge and can come from multiple sources. Companies always look to improve profitability. Improving margins can help this. Market dynamics and competition also play key roles in this.

Consultants should help the finance guys with what-if analysis and predictive analysis, and help to make decisions easy for end users. Again, external data can help enrich internal data. External data, such as geographic competition and product wise information, can help the companies perform better analysis.