Hypothesis 1

Of a sampling set of people searching for charades online, at least 25% will sign up to check out the game:

• Audience: Targets the people looking to play charades online.
• Acquisition: Uses Google Ads.
• Validation: This includes the percentage of sign-ups.
• Execution:
  • Build the signup page in a day.
  • Identify keywords and run ads for a week.
  • Track signups.
• Result: We ran ads targeting users who searched for "charades online", "charades games", and "charades words", and over 25% of the users signed up.
• Learning: There's an interest in playing charades online among those who search for it on Google: