Oracle BlueKai

Oracle BlueKai is used for marketing data management. It enables you to understand the data that you have gathered in your campaigns. Essentially, it is a cloud-based big data platform.

BlueKai currently has over 300 partners, in categories such as media, search, email, and analytics.

The main features are as follows:

• Cross-device support
• ID graph
• Media and data ecosystem

These features enable you to do the following:

• Visualize and plan campaigns across devices using the audience builder tool
• Analyze data across devices using the device ID 
• Match devices to customers
• Do inventory counts against first- and third-party data
• Onboard offline data using an ID graph
• Enrich first-party data
• Accurately identify customers across devices
• Share data easily with other solutions