Oracle Responsys

Oracle Responsys is used to manage and orchestrate marketing interactions with customers across email, mobile, social media, display, and the web.

The main features of Oracle Responsys are as follows:

• Email marketing
• Program orchestration
• Email campaign testing
• Mobile marketing
• Analytics and insights
• Commerce marketing

These features enable you to do the following:

• Personalize email communication
• Coordinate email marketing
• Reduce messaging fragmentation
• Get message previews on multiple devices
• Create consumer paths
• Create a customer journey and avoid the journey to nowhere
• Increase customer lifetime value
• Easily test email campaigns manually or automatically
• Integrated testing, provides near real-time test results enabling you faster deployment
• Use push, rich push, in-app, SMS, and MMS messaging
• Analytics