Abstract

China's reform and opening begins in agriculture, and currently agricultural market is one of the highest degree of openness field. However, in recent years, agricultural operations suffered criticism owing to food security, agricultural price volatility, low income farmer households and other issues. The book discusses the three aspects of the establishment of substantive coodination on SCM, which is the inevitable requirement of market development, and also an important foundation and prerequisite for effectively improve the level of operations and industrial upgrading.

According to the evolution of economic theory, agriculture companies will generally come, with“routine”feature. Through the analysis of data in China's stock market, we found that performance of China's agricultural listed companies is generally low, but the interaction between regional and position of industrial chain will bring the differences between business and other common features, these can be looked as the result of agricultural operations“routine”expression. It is also found that the industry also began to appear heterogeneous enterprises which due to changes in some of the“routine”make its performance significantly better than other companies, indicating the industry is in transition, on the eve of change. In the Chinese context, establish substantive partnership often require usually built on“guanxi”. This apparent with traditional cultural characteristics of“guanxi”has thus become an important factor affecting the commercial sector to form an effective supply chain management model. Through statistical analysis of survey data of farmers and associated enterprise, we found there is a significant positive correlation between“guanxi”and coodination of farmersenterprise, and it is through trust, collaboration, communication, interdependence, adaptation, commitment and mediating effects of six SCRQ factor have an impact on the of cooperative performance.

Contract theory is one important part of the theory of the SCM. Through the optimization of terms of classical, neoclassical contract and default rules of relational contract, it can strengthen the supply chain coodination based on“guanxi”, supplemented by appropriate product traceability system, and establish information sharing platform, it is possible to achieve real coodination in agricultural supply chain, and thus effectively improve operations and performance.