Summary

In this chapter, we have introduced our case study blog—WPBizGuru. We have also seen how to develop a detailed blog plan. This began by analyzing our business situation and deciding what we want to achieve from our blog. We then identified the specific goals that will enable us to achieve this and how they might be realized by using WordPress. We also saw an overview of how the WPBizGuru blog will be implemented through the rest of the book.

Now is the time to sit down and work on your detailed blog plan before the practical work begins. In the next chapter, you will learn how to redesign the theme of a WordPress blog.