Real-life use cases

Let's take a look at different kinds of use cases for Big Data analytics. Broadly, Big Data analytics use cases are classified into the following five categories:

• Customer analytics: Data-driven customer insights are necessary to deepen relationships and improve revenue.
• Operational analytics: Performance and high service quality are the keys to maintaining customers in any industry, from manufacturing to health services.
• Data-driven products and services: New products and services that align with growing business demands.
• Enterprise Data Warehouse (EDW) optimization: Early data adopters have warehouse architectures that are 20 years old. Businesses modernize EDW architectures in order to handle the data deluge.
• Domain-specific solutions: Domain-specific solutions provide businesses with an effective way to implement new features or adhere to industry compliance.

The following table shows you typical use cases of Big Data analytics: