Hypothesis 4

Users are more likely to be comfortable using video online if they are playing with their friends, and 80% or more will then use video online:

• Audience: Targets friends of friends who are acquainted with each other, but don't know each other well.
• Acquisition: Uses your friends network for recruitment.
• Validation: This includes the % of users who use video online. % of users who like the game idea enough that they would be disappointed to not play.
• Execution:
  • Invite users to the public room.
  • Provide an explanation as to what the game is about.
  • Enable the user to turn the video on and start the game
  • Track analytics.

• Result: 100% of users turned the video on and were excited and ready to engage in the game, and they felt they would be very disappointed if they were unable to play.
• Learning: When asked if they would play with people they didn't know online, women said they would hesitate, while men in the group unanimously said they would be willing to try: