Preface

Einstein Analytics, formally known as Wave Analytics, is a cloud-based platform that connects data from multiple sources and explores it to uncover insights. It empowers sales representatives, marketers, and analysts with insights to make customer interactions smarter; without building mathematical models. You will learn how to create applications, lenses, and dashboards, and how to share those dashboards with other users.

This book starts off by explaining the fundamental concepts, such as lenses, steps, and measures; it then sets you up with the Einstein Analytics platform. The book then moves on to creating an application—you will learn how to create datasets and dashboards, and the different ways of importing data into Analytics. Moving on, we look at Einstein for sales, services, and marketing, individually. Here, you will learn to manage your pipeline, understand important business drivers, and visualize trends. You will also learn features related to data monitoring tools and embedding dashboards with Lightning, Visualforce page, and mobile devices. Further, you will learn advanced features pertaining to the recent advancements in Einstein, which include machine learning constructs and getting predictions for events. By the end of this book, you will be proficient in Einstein Analytics, getting insights faster and understanding your customers in a better way.