About the Author

Robert Coppenhaver is a product management/marketing professional and is the founder of 5P Marketing, LLC. Currently he is a consultant to Denso Wave and is responsible for the sales and marketing activities for the OEM/ODM portion of their business. Prior to 5P Marketing, Robert was a director/VP in multiple companies with P&L responsibility for over $100 million. He has worked in the fields of industrial automation, energy management, real-time software, and safety technology during his tenure with Honeywell, Rockwell Automation, Wind River (Intel), and Draeger.

During Robert's career, he has trained marketing and product management professionals in organizations such as Honeywell, TDK-Lambda, ITT, Draeger, and was adjunct faculty for Marketing at Corporate College in Cleveland, OH. He is a proponent of using Voice of the Customer to create organizational value, and has personally been responsible for over $1 billion in incremental revenue in organizations deploying VoC best practices.

Robert enjoys training others on how to use VoC to create breakthrough products and champions continuous learning of new marketing and product management strategies and techniques.