About the reviewer

Sheldon Strauch is a 23-year veteran of software consulting at IBM, Sears, Ernst & Young, and Kraft Foods. Having a bachelor's degree in business administration, he leverages his technical skills to improve business' self-awareness. He is interested in data gathering, management, and mining; maps and mapping; business intelligence; and application of data analysis. He is currently focusing on the development of data management and mining at Enova International at Chicago. At his leisure, he enjoys performing arts, music, and traveling with his wife, Marilyn.