Oracle Social 

Social media is to do with much more than marketing; it's about what directly influences purchases and customer loyalty. Oracle Social Cloud addresses this part of your business by helping you to nurture existing relationships, gain new customers, and even recruit the best talent.

Oracle Social Cloud is not meant to be used only as an external-facing solution; it should also be used by your internal teams to enable seamless communication. For example, HR teams may use it to contact possible recruits.

The main features are as follows:

• Categorization with 95% accuracy
• Filters and themes
• Large-scale processing of messages
• Conversations
• Monitoring
• KPI measuring
• Real-time analysis with drill-down functionality
• Out-of-the-box integrations

These features enable you to do the following:

• Capture relevant data only
• Automatically filter data received
• Automatically categorize data 
• Listen to social conversations and understand sentiment
• Automatically route social conversations to appropriate teams
• Track the progress of social conversations
• Monitor relevant insights and drill down for more information
• Use KPI measuring to improve your social engagement
• Issue stronger marketing messages
• Have better service adoption
• Have fewer defects in services or products