Customer data management

One of the most important tasks of any CRM system is customer data management, and Oracle Sales Cloud is the repository of your all data, so its task is to keep customer data neat and organized no matter what changes you introduce.

Consistent data is of the utmost significance to any organization. Oracle Sales Cloud customer data management helps you to consolidate account and contact data from multiple sources, standardize fields, and resolve duplicate conflicts, which enables you to have an appropriate customer profile.

Oracle is known for being the best database company, and the excellence and knowledge that was used to create Oracle DB is present in Oracle Sales Cloud. That does not mean you should understand how databases work or what PL/SQL is. Oracle Sales Cloud enables you to design and maintain your customer data.

Oracle Sales Cloud is built upon source hierarchy and cross-referencing components. What does that mean? When you have an already defined account, contact entities and the established connections between them are very important. So, consider an example of a person John Smith and company ACME inc., a relationship that John Smith (a CEO) has with an employee of ACME inc. is an out-of-the-box feature; there is no need for you to define it.

If you need a special type of object that does not come with Oracle Sales Cloud, you can define it yourself.

This solves major challenges and problems connected to the maintenance and cleanup of customer data. 

In the end, it all boils down to you having the appropriate information when you need it.