Oracle Commerce Cloud to other systems

Oracle Commerce and Oracle Content Cloud can provide significant insight about your customers, which can be used in Oracle Marketing and Oracle CPQ Cloud. You can also allow customers to change their data in Sales Cloud through these solutions.

An example of data that can be sent from Oracle Commerce and Oracle Content Cloud is as follows:

• Which sites customers have opened
• Where on the site customers are positioning their cursors
• How many times a customer looked at some promotion

Data can be used for personalized campaigns in which you target the exact products in which your customer is showing interest.

This information should not be maintained in other systems; it should be delivered using views, queries, or API calls.