Oracle Sales Cloud

Oracle Sales Cloud is the closest you can come to a traditional Customer Relationship Management (CRM) solution. Like all other CX solutions in the CX suite, it can be used in isolation or combined with other offerings.

Oracle Sales Cloud's primary role in a complex deployment should be giving a 360-degree view of your contacts and customers; that is, Oracle Sales Cloud should be the MDM system for contacts and customers.

In CRM terminology, a contact is a person and an account is a company.

In the example of John Smith, CEO of ACME inc., the contact/account designation would be as follows:

• Contact: John Smith
• Account: ACME inc.