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AI is one of the primary technologies powering Google Ads. Click baiting or the problem of fake clicks was solved using neural networks. Further, determining which type of ads performed best down to the level of each single web page is efficiently facilitated by the use of AI. These technological advancements of Google's ad services made it rapidly grab the internet advertisement space from the preexisting advertising platforms.

Google projects such as Google Lens, self-driving cars, and many others have been primarily AI-based projects.