Listening
Situation 1 Talking about Improving Brand Image
Task 1
Listen to a conversation and tick the correct answer to each statement.
1．Susan is aware that George is going to be working with Anne.
A.True.
B.False.
C.Not mentioned.
2．What does George think they need to concentrate on?
A.Changing merchandise.
B.Expanding market share.
C.Improving quality.
3．What have they been unsuccessful in doing?
A.Branding efforts.
B.Developing new merchandise.
C.Opening outlets.
4．What is Susan not keen on?
A.Changing publicity campaigns.
B.Improving branding.
C.Targeting younger customers.
5．Why can't Susan meet with George and Anne at four?
A.Because she has to travel this afternoon.
B.Because she has an appointment.
C.Because she has the afternoon off.
Task 2
Listen to the conversation again and complete the following sentences.
Susan:George,I was wondering if we could discuss our new marketing strategy for a moment.
George:Certainly,Susan.You know that I'm working with Anne on 1,don't you?
Susan:Yes,I think you'll make 2.How do you feel about the merchandise we're pushing?
George:In my opinion,the products we're offering are fine.However,I think we should concentrate on expanding our 3 in the young adult market.
Susan:I totally agree.Who buys more products than twenty-somethings?
George:Exactly.We haven't been very successful in our 4 efforts,have we?
Susan:I'm not keen on changing our target audience,but we certainly have to 5 our brand image.
George:If we want to edge out our main competitor,we're going to have to target 6 at a younger age.
Susan:Maybe,but we also have to keep our competitive edge 7.
George:Why don't we all get together for a discussion?
Susan:Can you let me know when your next meeting with Anne is going to be?I'd like to go over some of our 8 ideas with both of you.
George:As a matter of fact,we'll be meeting this afternoon.Let's meet at four,shall we?
Susan:I'm afraid I already have an appointment then.Do you think we could meet earlier?
George:Well,I'll have to check with Anne.