1.4.7 传播与传媒设计

1 传播communication

2 大众传播mass communication

3 媒体media

4 大众传播媒体mass media

5 视觉传播visual communication

6 听觉传播hearing communication

7 信息information

8 符号sign

9 视觉符号visual sign

10 图形符号graphic symbol

11 符号论semiotic

12 象征symbol

13 象征标志symbol mark

14 音响设计acoustic design

15 听觉设计auditory design

16 听觉传播设计auditory communication design

17 图像设计graphic design

18 视觉设计visual design

19 视觉传播设计visual

communication design

20 图形设计graphic design

21 编辑设计editorial design

22 版面设计layout

23 字体设计lettering

24 企业识别设计corporate identity design

25 宣传propaganda

26 广告advertising

27 广告委托人advertiser

28 广告代理业advertising agency

29 广告媒体advertising media

30 广告目的advertising objective

31 广告伦理morality of advertising

32 广告法规law of advertising

33 广告计划advertising planning

34 广告效果advertising effect

35 广告文案advertising copy

36 广告摄影advertising photography

37 说明广告informative advertising

38 招贴画，海报poster

39 招牌sign-board

40 小型宣传册pamphlet

41 大型宣传册portfolio

42 商品目录catalogue

43 企业商报house organ

44 户外广告outdoor advertising

45 pop广告point of purchase advertising

46 展示display

47 橱窗展示window display

48 展示柜cabinet

49 博览会exposition

50 万国博览会world exposition

51 包装packaging

52 工业包装industrial packing

53 标签label

54 企业形象corporate image

55 企业色company color

56 动画animation

57 插图illustration

58 书法calligraphy

59 设计费design fee

60 标准standard

61 注册商标registered trade mark