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Two foreign potters, the brothers Elers from Nuremberg, settled for a time in Staffordshire, and introduced an improved manufacture, but they shortly after removed to Chelsea, where they confined themselves to the manufacture of ornamental pieces. No porcelain capable of resisting a scratch with a hard point had yet been made in England; and for a long time the "white ware" made in Staffordshire was not white, but of a dirty cream colour. Such, in a few words, was the condition of the pottery manufacture when Josiah Wedgwood was born at Burslem in 1730. By the time that he died, sixty-four years later, it had become completely changed. By his energy, skill, and genius, he established the trade upon a new and solid foundation; and, in the words of his epitaph, "converted a rude and inconsiderable manufacture into an elegant art and an important branch of national commerce."Josiah Wedgwood was one of those indefatigable men who from time to time spring from the ranks of the common people, and by their energetic character not only practically educate the working population in habits of industry, but by the example of diligence and perseverance which they set before them, largely influence the public activity in all directions, and contribute in a great degree to form the national character. He was, like Arkwright, the youngest of a family of thirteen children. His grandfather and granduncle were both potters, as was also his father who died when he was a mere boy, leaving him a patrimony of twenty pounds. He had learned to read and write at the village school; but on the death of his father he was taken from it and set to work as a "thrower" in a small pottery carried on by his elder brother.

There he began life, his working life, to use his own words, "at the lowest round of the ladder," when only eleven years old. He was shortly after seized by an attack of virulent smallpox, from the effects of which he suffered during the rest of his life, for it was followed by a disease in the right knee, which recurred at frequent intervals, and was only got rid of by the amputation of the limb many years later. Mr. Gladstone, in his eloquent Eloge on Wedgwood recently delivered at Burslem, well observed that the disease from which he suffered was not improbably the occasion of his subsequent excellence. "It prevented him from growing up to be the active, vigorous English workman, possessed of all his limbs, and knowing right well the use of them; but it put him upon considering whether, as he could not be that, he might not be something else, and something greater. It sent his mind inwards;it drove him to meditate upon the laws and secrets of his art. The result was, that he arrived at a perception and a grasp of them which might, perhaps, have been envied, certainly have been owned, by an Athenian potter." When he had completed his apprenticeship with his brother, Josiah joined partnership with another workman, and carried on a small business in making knife-hafts, boxes, and sundry articles for domestic use. Another partnership followed, when he proceeded to make melon table plates, green pickle leaves, candlesticks, snuffboxes, and such like articles; but he made comparatively little progress until he began business on his own account at Burslem in the year 1759. There he diligently pursued his calling, introducing new articles to the trade, and gradually extending his business. What he chiefly aimed at was to manufacture cream-coloured ware of a better quality than was then produced in Staffordshire as regarded shape, colour, glaze, and durability. To understand the subject thoroughly, he devoted his leisure to the study of chemistry; and he made numerous experiments on fluxes, glazes, and various sorts of clay. Being a close inquirer and accurate observer, he noticed that a certain earth containing silica, which was black before calcination, became white after exposure to the heat of a furnace. This fact, observed and pondered on, led to the idea of mixing silica with the red powder of the potteries, and to the discovery that the mixture becomes white when calcined. He had but to cover this material with a vitrification of transparent glaze, to obtain one of the most important products of fictile art - that which, under the name of English earthenware, was to attain the greatest commercial value and become of the most extensive utility.