跨境电子商务英语（第2版·慕课版）

封面

版权信息

内容提要

前言

Unit 1 Overview of Cross-Border E-Commerce

Part 1 The Concept of Cross-Border E-Commerce

Part 2 Differences between Traditional Foreign Trade and Cross-Border E-Commerce

Part 3 Current Situation of Cross-Border E-Commerce in China

Supplementary Materials

Unit 2 Main Cross-Border E-Commerce Platforms

Part 1 Amazon and eBay

Part 2 Alibaba and AliExpress

Part 3 Shopee and Lazada

Supplementary Materials

Unit 3 Opening a Cross-Border E-Commerce Store

Part 1 Selection of a Cross-Border E-Commerce Platform

Part 2 Preparation of Registration Materials

Part 3 FAQ While Opening a Cross-Border E-Commerce Store

Supplementary Materials

Unit 4 Store and Product Description

Part 1 Store Description

Part 2 Title and Key Words of a Product

Part 3 Product Description and Features

Supplementary Materials

Unit 5 Cross-Border E-Commerce Product Management

Part 1 Product Selection

Part 2 Product Pricing

Part 3 Forbidden and Restricted Products

Supplementary Materials

Unit 6 Cross-Border E-Commerce Order Management

Part 1 Pre-Sale Inquiry and Reply

Part 2 Placing an Order

Part 3 Follow-up of Order Related Services

Supplementary Materials

Unit 7 Cross-Border E-Commerce Marketing Activities

Part 1 Promotion and Marketing

Part 2 SEO and SEM

Part 3 Brand Building

Supplementary Materials

Unit 8 Cross-Border E-Commerce Payment

Part 1 Offline and Online Payment

Part 2 Payment Process

Part 3 Account Withdrawal

Supplementary Materials

Unit 9 Cross-Border E-Commerce Logistics and Warehousing

Part 1 Packaging

Part 2 Logistics Channels

Part 3 Delivery Tracking and Transportation Time

Supplementary Materials

Unit 10 Customer Service of Cross-Border E-Commerce

Part 1 Customer Service Procedures

Part 2 Complaint Problems

Part 3 Returning and Refunding

Supplementary Materials

Unit 11 Transaction Evaluation of Cross-Border E-Commerce

Part 1 Five-Star Praise and Feedback

Part 2 Bad Review and Feedback

Part 3 Seller's Evaluation of the Buyer

Supplementary Materials

Unit 12 Cross-Border E-Commerce Live Streaming

Part 1 Advantages of Live Streaming in Cross-Border E-Commerce

Part 2 Management of Cross-Border E-Commerce Live Streaming

Part 3 Development of Cross-Border E-Commerce Live Streaming in China

Supplementary Materials

附录 跨境电子商务常用术语