跨境电子商务英语

封面

版权信息

内容提要

前言

Unit 1

Text A Cross-Border E-commerce Overview

Text B Chinese Cross-Border E-commerce Overview

Unit 2

Text A How to Create a Successful Cross-Border E-commerce Strategy

Text B The Dos and Don’ts of Cross-Border E-commerce

Unit 3

Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China

Text B Online Marketplace Comparison:Amazon Walmart & Alibaba

Unit 4

Text A Build Your Virtual Store

Text B 10 Things You Need to Start Selling Online

Unit 5

Text A Selling on Amazon

Text B Amazon Seller Central and Amazon Vendor Central

Unit 6

Text A How to Write Product Descriptions

Text B Shopping Cart Software Overview

Unit 7

Text A Pricing Strategy

Text B How to Make Social Media a Driving Force for Your Cross-Border E-commerce

Unit 8

Text A How Electronic Payment Works

Text B Online Banking Security

Unit 9

Text A 7 Types of After Sales Services to Keep Your Customer Satisfied

Text B Chatbots

Unit 10

Text A How Sellers Can Leverage Their Product Feed for Amazon SEO

Text B Ways to Protect Your E-commerce Site from Hacking and Fraud

Unit 11

Text A Third Party Logistics Overview

Text B Reverse Logistics in E-commerce

Unit 12

Text A Benefits of Data Analytics in E-commerce Business