更新时间：2020-04-29 11:12:14
封面
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More praise for Built to Love
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Foreword
Preface
INTRODUCTION Energizing the Marketplace
CHAPTER 1 Product Emotions
Product Emotions Everywhere
Product Emotions versus Emotional Decisions
Let Your Customers Do the Talking
Product Emotions and Product Strategy
The Emotion of Brands
Emotion in Lean Economic Times
The Transformation
CHAPTER 2 Profitability of Emotions
Emotion-based Revenue
How Much Do Emotions Cost?
CHAPTER 3 The High-Emotion Index: Stock Market Gains from Emotion
The Index
Future Performance through an Economic Downturn
The Bottom Line
CHAPTER 4 The Paths to Emotion
The Well-Traveled and Less-Traveled Paths
A Model of the Paths to Emotion
The Well-Traveled Path: Associated Emotions
The Value of Associated Emotions
Neuroscience and Associated Emotions
The Love of Commodities
Where to Put Your Money: Costs of Associated versus Supported Emotions
Truth in Advertising
CHAPTER 5 Supported Emotions: The Key to Today’s Leading Products
It’s All in the Numbers
The Value of Supported Emotions
B-to-B Emotions
Supported Emotions in Services
Supporting the Value Proposition
CHAPTER 6 Product Emotion Strategy
Product Emotion Categories
Crafting a Product Emotion Strategy
A Planning Tool: The eMap
International Truck: Redefining a Brand through Emotion
DesignAdvance Systems—Emotions for a Software Startup
RedZone Robotics—The Excitement of Dangerous Dirty and Dull
An Actionable Strategy
CHAPTER 7 The Emotion of Form and Touchpoints to Create It
From Harley-Davidson to Harley Earl
Integrated Brand Identity Map
Visual Brand Language
Buildings Talk: The Language of Architecture
Translating Emotions into Features
Shape Grammars and Computation
Visual Closure
CHAPTER 8 Meeting Societal Needs: Positive Roles for Emotion
Emotion of Sustainability: Trash You Love
The Emotion of an Aging Demographic: Getting Older Living Well
Emotion of Social Action: The Product of Hope
Emotion of Globalization: Cultural Design for Local Markets
Product Emotions and Societal Needs
CHAPTER 9 Emotional Reach in Technology Products
Unseen and Unknown: From Fear to Comfort of New Technologies
Emotion of Space Systems: Emotion Out of This World
The Role of Emotion in Robotics: Your Friend the Robot
Emotion of Technology
CHAPTER 10 Taking Action: Transform Your Products and Brands to Captivate Customers
Move Ahead: Fast or Slow
Acknowledgments
Notes
Index
About the Authors
