经济管理专业英语

封面

版权信息

PART ONE MICROECONOMICS

The Concept of Utility

How Markets Function

PART TWO MACROECONOMICS

Outlays and Components of Demand

Macroeconomic Policy

PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING

Why Sample

Basic Concepts of Hypothesis Testing

PART FOUR MANAGEMENT INFORMATION SYSTEM

Hotel Computer Applications

Word Processing

PART FIVE OPERATIONS MANAGEMENT

Order Processing

Bring Design into the Business

PART SIX MARKETING

Pulling and Pushing Marketing Strategies in a Market-Oriented System

The Many Faces of Personal Selling

PART SEVEN MANAGERIAL FINANCE

Motives for Using Debt

Trade Credit

PART EIGHT ORGANIZATIONAL BEHAVIOR

What Is OBM?

Areas of Application

PART NINE FINANCIAL ACCOUNTING

Elements of the Accounting Model

Accounting Reports

PART TEN MONEY AND BANKING

Sources and Uses of Bank Funds

Instruments of the Capital Market

PART ELEVEN STRATEGIC MANAGEMENT

Company Goals:Survival Growth Profitability

Strategic Considerations for Multinational Firms

PART TWELVE INTERNATIONAL ECONOMICS

Free Markets and Growth

New-World Realities and Competitiveness

PART THIRTEEN INTERNATIONAL MARKETING

Advertising Abroad—Creative Challenges

Evaluating Alternatives for International Operations

PART FOURTEEN INTERNATIONAL BUSINESS

The International Rules of Commercial Policy

Foreign Direct Investment

APPENDIX A READINGS IN ECONOMICS AND MANAGEMENT

The Objectives of Firms in Economics

The Maximizing Principle in Economics

An Introduction to the Theory of Economic Growth

Taxation in Western Economics

Application of Probability Concepts in Decision Making

The Learning Organization

The Goal of Financial Management

Global Advertising Regulations

Financial Intermediation:Assets and Liabilities Management in a Profit-Seeking Environment

Qualitative Characteristics of Accounting Information

The Rise of China's Joint Ventures in an Interdependent Global Economy

History of the International Monetary System

International Banking

Trade Policy in Developing Countries

APPENDIX B WORDS PHRASES AND TYPICAL EXPRESSIONS

APPENDIX C SAMPLES OF GOOD SENTENCES

APPENDIX D BUSINESS LETTERS

APPENDIX E SAMPLES OF FOOTNOTES

APPENDIX F SAMPLES OF BIBLIOGRAPHIES

APPENDIX G RÉSUMÉ

APPENDIX H MEMORANDUM