更新时间：2019-01-03 11:39:48
Cover
Copyright
Other Works by Robert B. Tucker
Dedication
Introduction
Principle 1: innovation must be approached as a disciplined process.
Principle 2: innovation must be approached comprehensively.
Principle 3: Innovation must include an organized systematic and continual search for new opportunities.
Principle 4: Innovation must be directed from the top and involve the total enterprise.
Principle 5: Innovation must be customer-centered.
How the Chapters Ahead Will Guide You
CHAPTER 1 What It Takes to Drive Growth
Why Innovation Is the Best Way to Stimulate Growth
What Innovation Is and What It Isn’t
The Purpose of Innovation: Create New Customer Value
The Three Types of Innovation
Type 1: Product Innovation
Type 2: Process Innovation
Type 3: Strategy Innovation
Not All Innovations Jump-Start Growth
Incremental Innovation
Substantial Innovations
Breakthrough Innovations
Two Breakthrough Examples
Designing Your Firm’s Innovation Process
Assessing Your Firm’s Innovation Adeptness
Scoring
If you scored from 24 to 30 points:
If you scored from 17 to 23 points:
If you scored from 10 to 16 points:
CHAPTER 2 Leading Innovation
The Leader’s Quandary
Managing the Present or Inventing the Future?
Six Essentials of Leading Innovation
Leadership Strategy 1: Innovation must be led from the top.
Leadership Strategy 2: Design and implement an innovation process.
Define Innovation in Your Firm
Spell Out Behaviors You Wish to Encourage
Spell Out the Growth Goals
Provide a Process to Channel People’s Ideas
Plan to Overcome Organizational Barriers to Innovation
Embed Innovation in Your Organization
Appoint an Innovation Leader
Leadership Strategy 3: Spread responsibility for making innovation happen.
Spelling Out Expectations
Publicizing Innovative Behavior
Creating a Curriculum of Innovation
Providing Basic Training in Creativity
Providing More Advanced Innovation Training to Select Groups
Leadership Strategy 4: Allocate resources and decide on levels of risk.
Leadership Strategy 5: Establish innovation metrics.
Measure Percent of Revenue from New Products and Services
Avoid Creating Disunity
Measure the Pipeline
Leadership Strategy 6: Reward and incentivize innovation.
Reward Intrinsically and Extrinsically
Reward Through Recognition
Designing Your Firm’s Approach to Innovation
CHAPTER 3 Cultivating the Culture
What Is Culture Anyway?
Fear—the Enemy of an Innovative Culture
From Controlling Behavior to Shaping Behavior
Creating the Culture: What Doesn’t Work
Unpacking the Steps Leading to Breakthrough
Creating an Innovation-Adept Culture
Culture Strategy 1: Assess variance between present climate and optimum climate.
Culture Strategy 2: Describe barriers to innovation.
Culture Strategy 3: Describe your current innovation process.
Culture Strategy 4: Address the “lack of time” barrier.
Culture Strategy 5: Institute practices that create openness.
Culture Strategy 6: Balance the mix of people.
Culture Strategy 7: Identify mavericks.
Culture Strategy 8: Improve or change the system.
Culture Strategy 9: Examine your attitude regarding innovation and individual contributors.
Culture Strategy 10: Identify and develop champions.
Culture Strategy 11: Identify and recruit innovators.
Designing Your Firm’s Approach to an Innovation-Adept Culture
CHAPTER 4 Fortifying the Idea Factory
What is An Idea Factory?
Model 1: The Suggestion System
American Airlines’ Suggestion Program
Limitations of the Suggestion Model
Model 2: Continuous Improvement Teams
Dana Corporation’s Program
Limitations of the Continuous Improvement Model
Model 3: The Open Door Policy
Disney’s Gong Show
Pros and Cons of the Open Door Model
Model 4: New Venture Teams
EDS’s New Venture Team Model
Limits of the New Venture Model
Model 5: The Growth Incubator
Xerox’s Blue Sky Incubator
Model 6: The Top-Line All-Enterprise Approach
Appleton Paper’s GO Program
Limits of the Top-Line All-Enterprise Model
Model 7: Innovation Teams
Whirlpool’s Innovation Team Approach
Designing Your Firm’s Idea Management Process
• Assess how ideas are presently managed.
